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I don't agree with this article. The golden age of SEO has just started with the growing complexity of search algorithms and the combination of search and social. Everybody needs an SEO/SMO these days. In the past SEO was so easy many people could do it themselves. Just buy a few links and you rank. The age of low level SEO ends now.
The article did mention this in the final paragraph- "Perhaps *this* is the Golden Age of SEO. We’re smarter as marketers. Our clients are smarter with their budgets. We’ve been around the block a few times. We know what works.." So yes I'd say you're absolutely right.