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on Feb 20 2012 10 comments9 DISCUSSING
initial reaction: "Uh, yeah." But, has anyone taken the time to document it so thoroughly? Nice go-to resource to share with UX and marketing depts. Mike is a best practices machine.
The 'How to Do SEO in 2012' post - adapt or DIE! Love it.
From the many suggestions Mike wrote down in this epic post: "Specialize if you feel more secure". Totally correct. In a social search of high quality content, it is essential to really know the topic you have to market for. That is why is really important - and intelligent - to aim to be the expert of a specific vertical (i.e.: tourism) that being mediocre about all topics.
As I commented on Moz businesses aren't looking for a Jack of all trades they want specialists with specialists with key skills & knowledge. Plus experts earn a lot more than generalists!
Yes I think it is a really great point. After having a bad experience with an agency about a year ago, myself and my boss had the conversation 'I wish we'd asked them what experience they'd had working in our niche.'
"Our goal is to optimize, not paint by numbers." - Great quote
This post should be renamed to "How the New Chuck Norris Process Kicked Kanye's Ass." Lame Chuck Norris joke, but Mike certainly wrote an amazingly epic post. Our industry really needs to stop thinking so obtusely and expand how we can effectively offer more value to our clients. This post covers just that. I believe I tweeted the article with this quote, "It’s not about the keywords; it’s about the people searching for them." Nothing rings more true. It really is quite sad to see so many clients (and other SEO's) with the misguided concept that SEO is only about keywords. So wrong and untrue. Bothers the absolute crap out of me. There have been several times I have spent more time trying to fix the problems caused from poor SEO and the re-education of clients compared to the actual services I was contracted for.
I have a feeling this maybe the most popular post ever on SEOMoz
Thanks for the post Dave and for the upvotes everyone!
I might have to write a Waka Flacka post now :)