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It's very important yes. A paradigm shift from pages to people. I still don't get why everybody says AuthorRank instead of Agent Rank like Google calls it though. We didn't rename PageRank to Brin Rank either did we?
Agent Rank as vocabulary is symptomatic of Google's issue with Social, that's the sort of language that does not travel outside of the Plex. Even Author Rank as a term is not as populist as it could be. If it were another social network they might refer to it as Person Rank. Agent Rank smacks of CSI Miami or showbiz connotations to most.
Great article, I guess you could tell that this was coming, but I didn't realize just how important this will be moving forward. A big question that comes to mind is how you'll be able to find AuthorRank? If if the public PageRank of sites isn't completely accurate, you at least can get a rough sense of pr. Is the same going to be true for AuthorRank?
So, user-generated comments become desireable content - crawlable, indexable, rankable. It will pay off to: - create great content - regularly update old pieces of content for freshness - build and nurture a community of experts with high AuthorRank and elicit their comments - promote and upvote best comments, to give the best commenters even more incentive to come back and comment on future posts I expect Rand and Dharmesh to be the first people to implement Google+ comments on this website, and I'm looking forward to that day. It will be a win-win-win-win-win situation (for the website, for the author, for the members of the community, for Google, and for searchers on Google). Is everybody as excited for AuthorRank and Google comments as I am? I'm like a kid, waiting for the summer vacation to begin.
It's interesting to see all of Google's plans coming together–Google+, rel=author, Search Plus Your World, Comments– to make the web much more personal and relevant. I think this will be great for small-time authors who write great content to be heard and found amongst all the noise, helping to make sure great content wins out in the end!
Agreed Daniel Johansen, it's so exciting to live in a world of opportunities for us small guys. It's comforting for me to know that my success depends on me alone, and that it just takes time and practice to make it in this world. So looking forward to this!
Agent Rank is the patent language. The term "author rank" probably originates from Othar Hansson's original Google Webmaster Central blog post about authorship markup, where he said that author markup would probably be used for ranking search results: http://googlewebmastercentral.blogspot.com/2011/06/authorship-markup-and-web-search.html
Great post. Makes sense for blogging but what about regular content pages? For example webdesign.designquotes.com.au is a parent page with an overview. Then there is webdesign.designquotes.com.au/web-design-quotes Each page is targeted content with clear info and calls to action. We call them hybrid landing seo content pages. Should these have the author tags? Should the pages then link back to a google+ profile?