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Fantastic learnings from Wil Reynolds, but my favorite is "I learned to be a client for a day". That's the sort of experience that's useful for anyone to have. Though hopefully we don't have to go through this sort of crisis to experience it!
Empathy is an extremely important trait for anyone, marketer, business person, human being. Sometimes it's good to get another shot in the arm as to why exactly that is.
I still don't understand why they penalized SEER at all. Bug or feature? In any case Google looks worse than it did before.
Maybe it's was not looking so good for 'Email marketing software' or toxic legacies.