You must login or register!
Inbound.org uses Twitter to register and create accounts. Your Twitter handle will also be your username here on Inbound and registration/login will enable you to submit content, post comments and create/edit your Inbound profile. Use the button below to verify your Twitter account.
Login or Register
on Jun 29 2012 5 comments4 DISCUSSING
Love it!
I guess people have a VERY short memory.
== double posting my comment from the blog === Putting aside the fact the post is timed a little strangely considering what happened to you guys - definitely one of the better posts around SEO in the last couple of months. Content around SEO is becoming mind numbing in how repetitive it is, so good to see a decent post. I do worry about the future of SEO agencies, especially when I see: "In fact, over the next 12-months about 70% of our workforce will work in content strategy, content and creative development, and digital PR and outreach." It reminds me off PR agencies bolting on social media because that was the hot new topic and they were missing out on getting paid for that. I have seen lot's of SEO agencies now tout their "Content" abilities. But content for what ? Are we talking about content for links ? Content to make sales ? Content for Lead Nurturing ? Content to build your funnel/database ? The reality is (I think was a really admission in one of your previous posts), that if we are talking about content strategy for link building - it doesn't cut it in some industries. It's simply too expensive to produce that much content and hope you get X amount of links. Am I going to dominate markets like "gambling", "insurance" etc etc with a great content strategy. I dont' see it. Unnatural links are or some type of paid link strategy (but not as obvious as what you guys did) is always going to have to figure. Content for links is a really dicey strategy. The core part of that, which might scale is placed content (Guest Posts, Widgets, Infographics, Whitepapers) where you might be able to control the anchor text to some degree. I wonder for how much longer Google will count links in author bio's equally. Obviously you can integrate links into the content itself, but with all the SEO agencies moving towards these, normal bloggers will get a bigger opinion of themselves and look for $$ in return. It's good that we are all moving towards content, but I can't help feel there is a lot of bandwagon jumping going on. This post is definitely a bookmark for me.
Yea, gotta give them credit for what they're doing to dig themselves out of the hole. Theres just an irony to me that the post we're talking about cannot be indexed on Google itself because iAcquire is still completely de-indexed.
Thanks for reading the post guys. The post is really about the fact that SEO "buyers" have often designed the success of a campaign around "okay, and if I spend $50,000, how many links am I going to get." The focus on quality, process, and proper measurement of ROI all too often takes a back seat. Content marketing doesn't work for everyone, but everyone should have a strategy to engage with their audience online, and great content marketing can help achieve that goal. Good rankings are a byproduct. Clearly, it's something we, and many other agencies measure closely, but, we also measure direct traffic, social interest, share of voice, and even brand engagement (based on the quality of influencer pick up).