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Discovered this via Will Critchlow from Distilled.
Best line from the article: Gnip is one of the companies we’ve invested in that I refer to as Silent Killers - they are building an amazing company by just doing things that customers care about, not hyping themselves, and delivering what they say they are going to deliver, ahead of and beyond expectations. No hype – just substance – and execution.
Gotta say the GNIP folks have totally impressed me from every angle. We got to hang out a few times, and their styles, personality and accomplishments are all top notch. I do wish their social data was a little cheaper, but I think that's a result of the providers (Twitter, Wordpress, Tumblr, etc).
It's almost impossible not to cheer for a startup who is so committed to keeping promises.