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on Sep 06 2012 10 comments8 DISCUSSING
Another good example is Patrick McKenzie (patio11 on HN, bingo card creator guy). He automated the process to build microsites for his product. All the content is unique but the generation of the page is automated. At my dayjob, we routinely outsource and automate routine things like collecting contact information or twitter handles. What we do with that information afterwards is entirely manual...but the initial collection is automatic. Discount automation at your own peril. And obviously be wary of automating content that Google will look at
I think that's a great example and shows that automation don't have to be done by non-humans. To take this one step further: Nearly every business wants repeatable processes which yield nearly identical results and even most customer want this. A big problem for [small] business owners (and probably some marketers?) is that they want to do everything for themselves. This results into lots of stress. Michael Gerber talks about this in The E-Myth (www.amazon.com/The-E-Myth-Revisited-Small-Businesses/dp/0887307280/). The solution to this problem: repeatable processes - they don't have to be mind crushing and can just exist in a form of a short check list. And that is exactly what Kevin did.
Automating things that only YOUR skillset can achieve well? (like link building) Bad thing. Automating things that ANYONE, not JUST YOU, can do? Beautiful thing.
Stop spreading childish white hat vs black hat "debates". I'm too old for that. You don't even know who I am and tell me I am against automation which is simply not true. I am talking about low quality "outsourcing" and the type of "submit to 1000 search engines" automation. I even share my IFTTT recipes and am known for lists of SEO tools but new kids on the block seemingly don't know me as you haven't even mentioned my name in your post. Btw. if ranting and automation is all you can do you are a programmer, not an SEO. Nerds have no social skills.
What example of "outsourcing" in this post is in any way even remotely related to "submit to 1000 search engines" automation?
It's the same crappy mindset why seemingly most of SEO out there is low quality Fiverr style. There are no shortcuts, only quality vs quantity.
For someone that seems to be so upset about people judging someone before actually knowing them, you make quite the judgement here about Darrin. I know him, and I know that he ranks sites in very competitive verticals. http://yourlogicalfallacyis.com/ad-hominem Personal attacks aren't really cool either. And he mentioned that he kept the response specifically anonymous in his post. I don't see a reason to call you out, and anyone really interested could easily find the post on Inbound and the subsequent comment.
I was a little confused about the post, because the supporting example was of outsourcing, and not actually automation. Even the outsourcing he describe needed to be done manually in parts...
Hey Jeremy, I actually replied to your comment on my blog directly, hopefully that cleared things up a bit.
Mechanical turk is a good example of outsourcing low-level tasks... not really automation though. I'm completely on the automation boat, and the point about the opportunities afforded through automation; more time + more money are sound... just not so sure on the positioning of white spy vs. black spy...