You must login or register!
Inbound.org uses Twitter to register and create accounts. Your Twitter handle will also be your username here on Inbound and registration/login will enable you to submit content, post comments and create/edit your Inbound profile. Use the button below to verify your Twitter account.
Login or Register
Weak adoption out of the gates isn't necessarily a bad sign for Google+ in the long term. It definitely shows some opportunity for the brands that do have a page. It'll get more popular soon, especially when someone publishes a report on how their Google+ page increased their rankings and showed an ROI.
Agreed - whenever there's high usage but low adoption, it spells opportunity for those willing to be more nimble.
I recently spoke at a conference in Munich with a bunch of big brand CMOs/VPS and they were all playing the "wait and see" game with Google+ pages. I think there's some concern about how much overhead work is required from a brand to manage those pages - it's never just a few hours of someone's time with those guys.
Well, you can't say Google isn't trying to make it work...
The +1 Google Button really could do with some support from mainstream publishers. I'm surprised, for example, it does not feature on BBC (which still has a Digg button) or even on The Guardian (which till recently had Yahoo Buzz Up ?). it's a chicken and egg argument I know, but aren't G forces at work here to persuade the biggies to take it on.
I was just on the panel of a private webinar about Google+ for brands that was subscribed to by a number of very large brands and organizations. By focusing on the SEO benefits and the great results several of us early adopters have already seen, we were able to convince a number of them who were in the "wait and see" category to go ahead and plunge in. A major concern seems to be the lack of certain tools (such as page analytics), but I'm confident those tools will come, so I'm advising clients to go ahead and get started so they will be ahead of their competition when those things kick in.