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Seen a few articles like these that note Facebook's challenges with spammers/fake profiles/non-value-add "likes" and ad views. That said, it seems sophisticated marketers are still getting plenty of value from FB. I'm not seeing a rise in social media marketers complaining that their FB ads are delivering lower or no ROI. Wonder if this is just a media scare tactic and, if so, whether I should buy FB stock :-)
Yeah, there was also the story about blank white ads getting the same click-through as legitimate ones. And the one about the click-bots. The fact that all of these are coming out at the same time is almost certainly tied to the number of eyes on the stock price.