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on Aug 13 2012 3 comments3 DISCUSSING
Hell yeah. Thank you for writing this, Lauren.
The social media accounts at my company are not run by a 23 year-old. He's actually 24, an MBA, and sharp as a whiz. If you don't train your folks to make use of engagement analytics, or measure the results of their social media activity, then you're doing it wrong anyway.
I am 23, I have a degree and have been working in social/digital for the past 4 years. The question isn't about age. In fact I'll go further to say it has nothing to do with being young, it's all about the skills, ability and aptitude of the individual.