You must login or register!
Inbound.org uses Twitter to register and create accounts. Your Twitter handle will also be your username here on Inbound and registration/login will enable you to submit content, post comments and create/edit your Inbound profile. Use the button below to verify your Twitter account.
Login or Register
It's really tempting to roll out a change and watch the rankings, then react accordingly. This patent makes me think that I should test my change, ensure that it's good for users, roll it out and let things sit.
Sounds a lot like a penalty for anyone trying *anything* to help a site rank better. Trusting Google to determine the hatness of any SEO done is a gamble at best, and a kamikaze mission at worst.
If Google were a Velociraptor then I would say "Clever girl" right about now. (Jurassic Park reference anyone?)
I wonder what the time frame for this is. You often see fluctuations in results over the first month or two following initial onsite optimization, could this be the cause.
The patent refers to a couple of examples of these transition rank periods, with one being where rankings might climb, but at a much slower rate than expected, and the second where rankings initially drop before they rise. The examples in the patent's description are likely just examples for the description, and any actual time periods that might be used probably differ from what is included in the patent. But, to share what is in the patent and get a sense of what might be involved, both time periods are described as 70 days long, with a 20 day period of decline initially for the second type. The patent tells us that other transition rank types might be used as well, such as rankings that fluctuate wildly for a period of time.