Projects & Skills
Well versed in Google, Bing Ads (MSN) paid search platforms. Additional paid search platform experience in: Amazon, Facebook, Twitter, adMarketplace, adRoll. Underwent some training in Search Engine Optimization, with some dabbling in Project Management and herding interns and was promoted to Director. Currently managing the PPC in day to day operations, overseeing SEO, link building, copywriting and social media teams.
Basically, I do a little bit of everything.
Where I Write
I'm a senior contributor to the Conversation Marketing blog at Portent, Inc. I am also the co-author of: All In One Web Marketing Reference for Dummies through Wiley Publishing with Ian Lurie, Marty Dickenson, Michael Becker and John Arnold. This compilation includes eight different book that cover search optimization, paid search, web analytics, email marketing, mobile and social media.